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City as IT hub can do better; lacks marketing

chandigarh Updated: Nov 21, 2013 10:47 IST
Vinod Kumar

Even the city as preferred information technology (IT) destination ranks high among the tier-2 cities in the country, it lacks aggressive marketing.

Metros fall in the category of tier-1, while mid-segment cities are regarded as tier-2 and smaller cities as tier-3.

Elaborating upon various aspects of key findings of location assessment report of Chandigarh, experts opined that the complexion of IT sector would have been different had it been aggressively marketed outside by the decision makers.

The study has been conducted by Cushman and Wakefiled, a commercial real estate services firm, in association with National Association of Software and Services Companies (NASSCOM).

For the study, Chandigarh was randomly picked among four other cities - Ahmedabad, Kochi, Trivandrum and Vadodara - falling in the same category. The study was based on seven parameters - talent pool, social infrastructure, business environment, government support, physical infrastructure, operational efficiency and real estate cost - in last five year.

According to the study, there has been an improvement in social infrastructure and operational efficiency while the other segments have remained stagnant. Chandigarh has been rated second in terms of software export while it secured third place for employee head count. The student enrollment is also amongst the highest.

The other factors going in favour of city include high English proficiency, close proximity to established IT hubs like Gurgoan and Noida, low workforce cost and reasonable environment.

Priyankar Bhikshu, director investor services Cushman and Wakefiled, said that the effort to promote Chandigarh as IT destination is missing from the administrative set up. "How will others come to know what all we have to offer unless it is not marketed? Decision makers should aggressively make efforts to bring in big IT companies for the growth," said Bhikshu, who gave example of Haryana where the government made desperate efforts for promoting Gurgoan as an IT destination.

Not enough jobs

Experts rued that the tricity was not creating enough jobs for fresh IT graduates. There are around 120 IT companies operating in the tricty having employee count of around 30,000.

Expressing his concern, Dr Omkar Rai, director general, Software Technology Parks of India (STPI), called for need to bring the gap between demand and supply. He further stated that more jobs can be created by nurturing small companies in the tricity. "Unemployed workforce, no matter how skilful, is liability till they have jobs," said Rai.

UT adviser observed that there is need for collaboration between government and industry so to address the practical challenges.

How city faired

Talent pool: Stangnant
Social infrastructure: Growing
Business environment: Stangnant
Government support: Stangnant
Physical infrastructure: Stangnant
Operational efficiency: Growing
Real estate cost: Stangnant

Top 10 IT companies of Tricity

Ranking Name of company
Revenue (2012-13)
1. Infosys Ltd Rs 181 crore
2. Dell International Services Ltd Rs 115 crore
3. Agilyst Consulting Pvt Ltd Rs 66 crore
4. Emerson Technology Solutions, SAS Nagar Rs 48 crore
5. IDS InfoTech Ltd Rs 34 crore
6. Fidelity Information Service Pvt Ltd Rs 33 crore
7. IBM Daksh Rs 27 crore
8. Smart Data Enterprise Ltd Rs 25 crore
9. xPortSoft technologies Rs 18.19 crore
10. Winshuttle Software Pvt Ltd Rs 18 core

Exports figures

Financial year Chandigarh Punjab Haryana Total
2009-10 Rs 835 crore Rs 347 crore Rs 13 crore Rs 1,195 crore
2010-11 Rs 1,151 crore Rs 395 crore Rs 19 crore Rs 1,565 crore
2011-12 Rs 1,537 crore Rs 351 crore Rs 22 crore Rs 1,910 crore
2012-13 Rs 1,840 crore Rs 349 crore Rs 34 crore Rs 2,223 crore