The proposed digitisation of cable TV network will break monopoly of service providers by giving more options to the consumers, union information and broadcasting minister Ambika Soni said in Chandigarh on Saturday.
Terming the move as the biggest reform in the broadcasting sector, she said the "must carry, must provide" clause will invite action against operators not showing a particular channel.
"It is going to be a win-win situation for the consumers, providing them choice, variety, local, regional and niche content," Soni said.
The entire network of cable TVs in the country is proposed to be digitised in four phases and the process will be completed by December 2014, she said.
In the first phase, four metros -- Delhi, Mumbai, Chennai and Kolkata -- will be covered by October 31.
The government is also working on the possibility of providing set top boxes to consumers on installments, she said.
On concerns of broadcasters about possible charging of high carriage fees by cable companies, Soni said TRAI has made it clear that the multi-system operators (MSOs) have to be transparent in this regard.
She said digitisation would also help bring in more transparency to the TRP system.
Also, transmitters in border areas are being strengthened to counter any misinformation campaign by the neighbouring country as cross-border radio stations are easily accessible in these areas, according to Soni.