Election campaign: Student leaders take to social media

  • Jyotsna Jalali, Hindustan Times, Chandigarh
  • Updated: Aug 29, 2014 11:11 IST

With student council elections round the corner at Panjab University (PU) and in its affiliated colleges, student leaders are going the extra mile by using social media to their advantage.

With limited time left for canvassing, social networking websites like Facebook and Twitter have come in handy for student leaders, who are using them extensively to make their parties popular among voters.

Student leaders have also been using applications installed in mobile phones to reach out to maximum voters.

National Student Union of India (NSUI) leader Barinder Singh Dhillon said, “Over the past years, social networking websites have become an integral part of student council elections at the varsity. All parties depend extensively on them to reach out to voters.”

While earlier word-of-mouth publicity was the dominant way in which parties became popular, leaders were now connecting with students through just one click, he said.

As varsity authorities implemented strict rules for election campaigns this year, student parties have become dependent on social media to either launch scathing attacks on rival parties or flaunt their achievements.

NSUI leader Manoj Lubana said, “We are developing a NSUI app for android phones. By downloading that app, students can get to know about our party’s achievements and obtain information about the varsity.”

Other parties, including Akhil Bharatiya Vidyarthi Parishad (ABVP), Student Organization of India (SOI), Student Organization of Panjab University (SOPU) and Panjab University Student Union (PUSU) too are active on social media.

PUSU student leaders have coined the term ‘Red wave’ present on the PU campus, in an apparent reference to the party’s colour and popularity.

The party has used this strategy to seek the support of students on Facebook.

PUSU leader Amandeep Kamboj said, “Our main aim is to reach out to as many students as possible. We also want to tell them that the promises made by the previous student council have not been fulfilled so far. It is not possible to reach out to every student on the campus without these websites, which help us highlight the different activities carried out by the party in the last one year”.

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