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Fashion for a cause

chandigarh Updated: Oct 18, 2012 11:01 IST
Usmeet Kaur
Usmeet Kaur
Hindustan Times
Highlight Story

Chandigarh girl and ace jewellery designer Roopa Vohra, who is now based in Mumbai, is back to her hometown after a year to exhibit her ‘modern, yet traditional’ designs at Hotel Taj, Sector 17, Chandigarh.

In her last exhibition here, Roopa had brought about 20 pieces from her latest collection dedicated to Niloufer Hatun, a Persian princess. But this time, she has the entire assortment on display for the fashion-conscious city residents.

Explaining more about her Hatun collection, Roopa says, “It took me a couple of years to develop this line, which I have been working on since 2007. The entire collection, comprising neckpieces and earrings, has a regal feel to it. The initial pieces were sold out to an important family in Nepal. I had organised my first show in Singapore, and have now come to Chandigarh.”

One of her initial assignments as a jewellery designer was to help revive the Thewa art. Having originated in Rajasthan’s Pratapgarh district almost 300 years ago, Thewa art used to adorn doors in that era. But Roopa convinced the workers from the state to not give up the craft and started incorporating it in her jewellery almost two decades ago, and soon came to be known as a ‘revivalist’ jewellery designer. Roopa, who claims to be more of a revivalist than a designer, says, “Now days, I have observed that there are two segments of people, one that is trend-conscious and the other that sticks to traditional designs.”

This is why, Roopa keeps a balance of modern and traditional in her designs. “Youngsters are quite experimental and don’t believe in run-off-the mill designs,” she justifies.

On working for a cause, the designer says, “I don’t believe in promoting my collection in empty fashion shows. Until now, I have organised my shows for issues such as breast cancer awareness, children of commercial sex workers, the Red Cross society, and now, it would be against female feoticide.”

Made using precious stones in both gold and silver, Roopa’s collection will catch the fancy of both a 25-year-old and a 60-year-old woman.

Catch it at Hotel Taj, Chandigarh, where it is on until today (October 18).