The recent gold crush may have sent many a trader into a hush, but it surely saw some celebrity rush. To stock up on the yellow metal. Last week's celebrity bulk buying in the bullion market was indeed an example of how the glitter-ati doesn't leave any chance to outshine one another in proving its mettle. Or metal.
Bling is king
Who but the "Ooh La La" music composer Bappi Lahiri to be the first among the glitter-ati to go Ooh-Ga-Ga about the gold crush!
The crash triggered nothing less than a "chain' reaction in this Bollywood biggie, whose ornamental value makes him the king of not just what he manages to sing but also of bling.
This certainly came as a golden moment for the Ganpati Bappa-and-gold-worshipping music composer, for whom the yellow metal works as a lucky charm, to seal his supremacy of, nah not the 100-crore club, but the 100-carat club. This is one club where he's already proven that he 'Khan' do it better than the rest of the B-town clan. Thanks to his weighty role of "Bling is King."
Seeing how Bappida has stocked up during the recent bullion market crash, it wouldn't come as a surprise if the next awards show of Season 2013 institutes a new trophy to toast not the golden era of cinematic dance 'n' sing but the Golden Boy of Bollywood Bling.
If B-town heavyweights come flamboyantly flaunting a new gold Ganpati locket, can politicians be far behind in emptying their pocket? So, to cash in on the bullion crash and joining Bappida in the 100-carat club was none other than Maharashtra Navnirman Sena (MNS) MLA Ramesh Wanjale.
The other man in public life after Bappida to wear his love for the yellow metal on his sleeve, this politician from Khadakwasla in Pune is known to sport no less than three kilos of gold chains, bracelets and rings on any given day.
The MNS chief, Raj Thackeray, may have to tried to rein in the Wanjale wardrobe's gold reign by asking him to go slow in proving his metal post-election, but this MLA is not one to lag behind in showing himself to be a shining example among the Badshahs of Bling. And this he does by not only idolising Bappida as the brand ambassador of chain couture but also by himself being a trendsetter with his trademark Ganesha gold chains.
The market crash came as the legislator's long-due chance to emulate Bollywood's bullion stash. The season of 100-crore hits thus saw Wanjale in the role of politics' 'Khiladi 24K'.
All in the Game
The Great Wall of Saina (Nehwal) was also seen capitalising on the Great Fall of Gehna. Having missed the gold at the London Olympics, the bullion crash became the shuttle queen's second best bet to bag gold. And this she did by buying bullion, to add golden glitter to the Great Haul of Saina.
Saina's shot at getting gold also inspired other silver and bronze medallists from London to cash in on this one-in-a-bullion opportunity. What better silver lining for the plummeting prices of bullion than to have triggered a gold rush among Olympic champions Vijay Kumar, Sushil Kumar, Mary Kom, Gagan Narang & gang!
Seeing how gold could be had more easily in the stock market than in the stadia, the sports ministry last week hit upon a brilliant plot rather than a jackpot: A golden lining to silver.
Its new promotion policy would entail giving gold plating to the silver and bronze from London as an incentive to the players to go for gold in the next Games at Rio.
All that glitters
In an attempt to stall the yellow metal's steep fall, the Gold Council also announced that India's only golden boy at Beijing, Abhinav Bindra, would be its brand ambassador for a social media campaign to bring the shine back into bullion.
Who better than Bindra to convince Tweeple that even if it loses lustre, there's nothing as "dear" as gold! And what better silver lining for the bullion market than the tagline of Bindra's new social media campaign: All that Twitters is gold!
The writer is Chandigarh-based columnist