A couple of years ago, the only sign outside people's homes read: "Beware of dog(s)". Then someone put up a new sign with a menacing picture of a bulldog, saying: "This is my territory, beware."
Times changed, and the messages altered, too. I first spotted this new sign by a mobile-telecom company outside a house. It said: "Do not park outside this gate." I sympathised with the poor soul who had to manoeuvre the car in different directions to park inside own house. I was glad that the company had been kind enough to come to his aid, standing true to its tagline.
Last month, while visiting a friend in Sector 37, I was surprised to see the generosity of the company, as the signs were over the entire lane, colony and sector. It left me thinking: "Was the entire sector clogged and everyone blocking everyone's 'limited' parking space? Were the residents asked before the company went berserk with helpfulness? Does the sign serve any purpose, as we still witness fights over cars blocking our driveways?
Before I could solve the riddle of these rectangular signs on which the message was in a legible but small font and the huge company logo hung below, I became a victim myself. Two days ago, the company decided to impose identical signs on our entire sector. The ones who objected saw the signs plastered to their trees or grills or backyard gates. Nothing deterred the company's enthusiasm to help people.
Speaking on the owner's behalf and not the one to believe in first impressions, Vodafone's message enforcement somehow appears too rude and curt for a company with the motto "Happy to help".