Taking a cue from the Lok Sabha elections held earlier this year, many independent candidates have turned to the social media to expand their outreach.
From dedicated websites to fan pages on Facebook and Twitter, the candidates are doing their best to reach out to young voters in their respective constituencies and publicise their agenda. Voters in urban Gurgaon are more internet-friendly. These voters are often ignored by the prospective candidates during campaigns as the latter believe that they do not go out and vote.
Apart from special teams of dedicated IT professionals, some candidates are even using the services of their family members to look after their campaigns on the social media. The list of those using social media includes Lakhpat Kataria, Mukesh Sharma, RS Rathi and Sukhbir Kataria.
The Badshahpur and Gurgaon constituencies consist of several urban areas, condominiums and gated communities such as DLF phase 2 and 3, South City 1 and 2, Mayfield Gardens, Malibu Towne, Rosewood City, Nirvana Country, Old DLF, sector 3,4, 5, 9, 10, 10A, 14, 15 and Palam Vihar, among others. Residents claim that workers of various political parties have already done rounds of the area and conducted a door-to-door campaign in their constituencies.
Gurgaon MLA Sukhbir Kataria has even launched a dedicated website, highlighting the work that he had done during his tenure as a minister.
“A large section of people, especially youngsters, consume a lot of information primarily from the Internet. We are sending text and WhatsApp messages to people and are updating them on our events on Facebook,” said a person campaigning for a candidate.