City business leaders related to the knitwear and shawl industry were left redfaced when the country head of Woolmark Company claimed that there was lack of co-operation from them in providing key data that was asked by the company sometime back.
Woolmark country manager Arti Gudal said some data was sought by the company to form a concrete strategy for the betterment of the industry that was not provided by any of the licence holder in Ludhiana.
There are at least 200 licence holder of Woolmark in Ludhiana that use high quality wool in their work.
“None of the licence holder in Ludhiana came up with the required data. We could have come up with a concrete plan to formulate a strategy on future of the industry, if we had the data,” he said.
Gudal had come to Ludhiana to attend a seminar on Woolmark Rendez vouson Wednesday evening in which a large number of business persons related to the industry had come.
CHINESE COMPETING IN WOOLLENS
Gudal said Chinese were competing with India as 75% of the wool produced in Australia goes to China. She said only 8-9% of the wool comes to India and rest of the wool was produced locally. She said India should invest in manufacturing so that the prospects of the industry could rise. Polyesters and other products produced by China were giving a serious threat to India, she added.
PROMOTIONAL CAMPAIGN TO BE LAUNCHED
Woolmark is all set to start a promotional campaign in October through various platfor ms in which, customers as well as retailers would be educated regarding woollens. The plan would focus on three aspects that would include manufacturer, retailers and users. Social media to focus on youths would also be the part of the campaign.
At least five to six people related to knitwear and shawl club reached out to Woolmark to provide licence to them. The licence of Woolmark is renewed every year. Knitwear Club secretary Charanjiv Singh has made efforts to convince more people in Ludhiana to take the licence, as it helps in value addition and upgrading of products with the licencees.
NEW WOOL BLEND
Ludhiana industry has given a proposal of a new wool blend of 70 percent cotton and 30 percent wool.
The proposal has been given to the Woolmark in which three to four players have shown interest. T-shirts would be manufactured with this blend.
Mridula Jain, Managing Director, Shingora Textiles Ltd said cost of wool had increased manifold during the past 10 years. “I would like Woolmark to provide the means to boost the industry in Ludhiana. Shawls market is reeling under heavy pressure and requires immediate attention.” Jain said.
Knit wear Club secretary Charanjiv Singh said Woolmark would issue guidelines even on the procurement of raw material that would be very useful for the industry.