INLD changes platforms, debuts on social media

  • Snehil Sinha, Hindustan Times, Gurgaon
  • Updated: Sep 28, 2014 14:15 IST

This assembly election is seeing a generational shift within the Indian National Lok Dal (INLD). The young guns within the party are moving towards social media platforms to project their message to the people of Gurgaon.

Interestingly, INLD, which has largely been seen as a rural and traditional political party, has selected a young candidate from the Badshahpur assembly constituency in Gurgaon. While the party has been known to attract the rural caste-based voters in most areas, the urban Gurgaon voters that include a large working population, are more internet-savvy. This urbanised group is often ignored by candidates during their campaigns as it’s believed that these people do not actually go out to vote.

The Badshahpur constituency consists of several urban areas including condominiums and gated communities like DLF phases 2 and 3, South City 1 and 2, Mayfield Gardens, Malibu Towne, and Nirvana Country. Residents claim that the party workers have already visited these areas and held a door-to door campaign here.

“We are sending text and whatsApp messages, and updating our events on Facebook regularly. But I am still not satisfied by our internet presence. A large section, especially youngsters, are dependent on the internet and we are trying to reach out to them,” said Rakesh Daulatabad, INLD candidate from Badshahpur constituency.

Daulatabad has also released a personal manifesto, endorsed by the party. It highlights his vision for all 10 urban, 70 rural and 15 unauthorised colonies in Badshahpur separately.

The generation gap is also evident from the nomination procedure of candidates over the past week for Gurgaon and Badshapur constituencies. Gurgaon candidate for INLD, Gopi Chand Gehlot, and one of the oldest contestants in fray, brought one of the largest processions, while filing his nominations. On the other hand, the younger Badshahpur candidate, Daulatabad, from the same party was hardly noticeable as he reached with a couple of supporters in one car.

With senior party leaders still serving jail time, it seems INLD has chosen candidates based on their victory prospects depending on the needs of the constituency.

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