Kings XI Punjab have roped in Videocon d2h and OCM as sponsors for the fifth season of the Indian Premier League (IPL), it was announced on Wednesday.
Videocon d2h will be the title sponsor and its logo will adorn the Kings XI Punjab team jersey.
"We are pleased to have Videocon d2h as our official team partner. We are hopeful of this association as both the brands have similar synergies. We hope that this association will strengthen with each passing year," said Arvinder Singh, chief operating officer of Kings XI.
Videocon group director Saurabh Dhoot said cricket is like a religion in India and IPL had helped it reach out to a larger target group because of its shorter format.
OCM will display its logo on platforms that include Kings XI Punjab official website and the team's apparel. All 22 players will be sporting the OCM logo on their jerseys.
SK Singhal, chief executive of OCM, said he was delighted to have an association with Kings XI Punjab.