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Log on to shop

Lately, the trend of shopping online has hooked many youngsters to the web. But the country's e-commerce industry still needs a boost. Doing a rather momentous bit for the same are three Chandigarh-based youngsters: Dixit Sahni, 25; Gaurav Bhatia, 24 and Ashish Sobti, 23, who launched their online fashion portal at Hotel Park Plaza, Sector 17, Chandigarh, on Saturday.

chandigarh Updated: Sep 02, 2012 11:14 IST
Usmeet Kaur

Lately, the trend of shopping online has hooked many youngsters to the web. But the country's e-commerce industry still needs a boost. Doing a rather momentous bit for the same are three Chandigarh-based youngsters: Dixit Sahni, 25; Gaurav Bhatia, 24 and Ashish Sobti, 23, who launched their online fashion portal at Hotel Park Plaza, Sector 17, Chandigarh, on Saturday.


Being avid shopping enthusiasts and online shoppers, the three claimed to have come up with a unique concept through their very first online fashion shopping portal that is for and by Punjabis, called Digaaz.com. "Whenever we thought of online shopping, we realised that there weren't enough options since the existing sites couldn't get all high-end brands.

At Digaaz.com, we offer almost 70-80% discounts on accessories, apparel and footwear," informed Gaurav. Having tied up with as many as 80 brands that include Armani, United Colours of Benetton, Levi's and Wrangler, Gaurav adds that their site will offer unique attractions such as a 'Product of the Day' that will be a branded item for say, R4,000 and available at as
little as R700.

Dixit, Gaurav and Ashish belong to business-class families, who claim to have been working hard since they were 18. The fact that they could afford to put in a huge investment inspired the trio to do 'do something big and different.'

The three believe that though Punjabis have money, they don't fare too well as tech savvy individuals. So, Dixit, Gaurav and Ashish have novel plans of not just advertising for their site, but also acclimitising the region's residents with online shopping. "Our representatives will be present at different malls in Ludhiana, Amritsar and Chandigarh to personally interact with visitors and explain to them the concept of our site, perhaps even help them book the products online there itself," they shared, adding that numerous 'ground' activities like seminars in academic institutions and corporate houses will also be held.

And next up, the three have already planned their next venture: Rehrimarket.com, another online portal where no product will cost more than R900. "It'll be a rehri on the net, where no one has to travel to shop," the three entrepreneurs signed off.