To make a foothold in competitive milk market, dairy farmers in the city will soon install vending machines for milk products. La Pure, a milk brand produced by Progressive Dairy Farmers’ Association (PDFA) and PDS (Progressive Dairy Solutions), will soon be available in automated machines in the city.
The service will be launched within a week. All one needs to do is insert money into the machine and get the required quantity of milk.
The PDFA is an association of 6,000 dairy farmers in Punjab, who by making use of technology and scientific methods are optimising the milk production in the state.
These any time milk (ATM) machines will function 24/7, which will allow city residents to have access to milk at any time. Speaking on the occasion, Daljit Singh, president of the PDFA, said: “This will prove useful for working women and people who work for long hours during the day and return late at night.” The milk will be kept refrigerated at 4 degrees Celsius to ensure that it remains fresh and does not spoil or curdle.
Commenting on the quality of milk produced by them, Munish Sharma, general manager, PDS, said: “La Pure has an extremely low somatic cell count of less than 2 lakh per ml of milk which is the European limit. The bacterial load or somatic cell count increases when the milk is stored at a temperature higher than 5 degrees. To maintain the temperature of the milk at less than 5 degrees, PDS is using high quality milking machines, milking parlours, bulk milk coolers and insulated milk vans.”