Municipal corporation fails to invoke response even after reducing ad prices

  • Jyotsna Jalali, Hindustan Times, SAS Nagar
  • Updated: Apr 12, 2015 08:40 IST

The SAS Nagar municipal corporation (MC) has been struggling hard to find a way to earn some revenue out of the four foot over-bridges constructed on different light points of the city.

Though earlier the MC had scrapped the tenders floated for installation of lifts in these foot over-bridges, it hasn't been successful in getting even a single bidder for the advertisement rights.

Not only this, with not many people using these foot over-bridges, the entire project has turned out to be a white elephant for the MC.

Recently, it had floated the tenders for advertisements at these over-bridges while setting the price at Rs 250 per sq ft. However, no bidder had brought down the rate to Rs 225. Now, with MC has again set the advertisement price at Rs 200 per sq ft but no avail.

Speaking to HT, MC commissioner Uma Shankar Gupta said, "We are trying our best but till now, no bidder has come forward. Even after reducing the advertisement rights drastically and floating tenders trice, the response is lackluster."

Constructed at the cost of over Rs 2 crore, these foot over-bridges are neither being used by people nor the MC has been able to earn any revenue out of them. It is pertinent to mention that no study was held before constructing these bridges to know the opinion of the city residents regarding them.

Earlier while floating the tenders for installation of lifts, the MC had not fixed a specific time period for which the contract had to be given.

As per the Punjab Municipal Advertisement Policy, 2012, the maximum time period for which a contract can be given is seven years. But the company selected by the MC had demanded a contract for 15 years. The decision had later invited flak from various quarters, and the tenders were cancelled while the project was put on hold.

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