Best Friends Forever? (BFF) is the latest step towards proving Channel V’s consolidation as a general entertainment channel (GEC). While the channel lets go of its music channel tag, it now claims to be the ‘first youth GEC’ of India.
The cast of the upcoming show paid a visit to Hotel JW Marriott, Sector 35, for the promotion of the same, and spoke about their purpose of working for a youth-centric show and channel.
Pretty girl Charile Chauhan, who will be seen essaying the role of Ela on the show, says, “Paalki Malhotra, our creative head, is the brain behind shows such as Dill Mill Gayye (Star One), Dil Dosti Dance, and now BFF. Her vision is youth centric and she knows what sells. Youth shows are being followed by youngsters, giving them a much-needed break from the saas-bahu clutter. The television rating points (TRPs) for such shows are also improving by the day.”
Ask her why she chose this genre over the high-TRP saas-bahu shows, and the 23-year-old Shimla girl says, “As an actor, youth-centric shows give me a chance to be myself. Besides, why would I want to play roles that portray an older me? That way, the chances of getting such peppy, young roles also decrease.”
For Shritama Mukherjee (19), who plays the role of Vinnie on the show, and Fenil Umrigar (20), essaying the role of Sanjana, saas-bahu roles become binding. “If being young girls we play the role of a middle-aged woman, then we will not be chosen for any other kind of role. If a girl is restricted to just one genre for four years, that of the ideal bahu, do you think she will ever be offered the role of a vamp?” says the duo.
Their show, BFF, which is set in the backdrop of a law college, is supposedly an intriguing story of love, deceit and mystery. “One can call it a thriller drama, where the characters would be solving the mystery,” say the girls.
Thrillers, if exaggerated, end up going over the top. To which, Charlie says, “I have a one-year contract with BFF, and till now, I don’t think it’s going over the top. But, as it is a drama, it has to be a little over the top! One guarantee I can give you is that the youth of our country will relate to it.”