Slashing ticket rates costs PVR Cinemas, govt bans screening for 2 days
Taking exception to the move of PVR management to sell movie tickets below the rate fixed by the UT administration, UT deputy commissioner has suspended the licence of PVR Cinemas at Centra Mall and Elante Mall for two days on September 26 and 27. There will be no activity at PVR cinemas on Thursday and Friday.chandigarh Updated: Sep 26, 2013 12:28 IST
Taking exception to the move of PVR management to sell movie tickets below the rate fixed by the UT administration, UT deputy commissioner has suspended the licence of PVR Cinemas at Centra Mall and Elante Mall for two days on September 26 and 27. There will be no activity at PVR cinemas on Thursday and Friday.
The UT administration vide an order issued on July 19 had increased the rates of movie tickets from 15% to 20% in different categories.
UT deputy commissioner Mohammed Shayin, who is the licensing authority, had enhanced the price of premium tickets from `300 to `500 on weekdays and `600 on weekends.
The price of tickets in 'gold' category was increased from `120 to `150 from Monday to Thursday and from Friday to Sunday the ticket under the same category was priced at `125 before noon and `150 for shows in the afternoon and afterwards.
Similarly, in the 'silver' category, the price of tickets on weekdays was fixed at `100 before noon and `125 for shows thereafter. Whereas from Friday to Sunday, the tickets were priced at `115 before noon and `125 thereafter.
The order was for all the multiplexes in the city, however, the PVR management allegedly did not comply with it and fixed the new rates which are less than the rates as approved.
According to UT officials, PVR management had also given an advertisement in the newspapers earlier this month announcing that they would be selling tickets at ` 75 every Thursday.
There are a total of six multiplexes - Elante Mall, Centra Mall, City Emporio, Fun Republic, Piccadily and DT Mall - in the city.
The authorities acted after receiving a complaint and probed the matter. The PVR management was found to be selling movie tickets below the approved rate.
The DC gave the management of PVR Cinema an opportunity vide letter dated September 18 to clarify its stand regarding floating of the rates in respect of their cinemas which are less than the rates as approved by the competent authority.
According to officials, the management of PVR Cinemas failed to reply within the stipulated time which shows they had willfully contravened the provisions of Section 7A(1) of the Punjab Cinemas (Regulation) Haryana Amendment Act, 1969, as extended to the Union Territory, Chandigarh.
The management has been directed to strictly adhere to the cinema ticket rates in future as approved by the competent authority.
When contacted, UT DC said: “Everyone is bound to comply with the laid down rules and strict action would be taken against those found guilty of flouting the rules.”
He said that flexible pricing was not allowed in Chandigarh. “Once price is fixed, it cannot be changed for six months,” said the DC. He further said that they were forced to take action after the management of PVR did not respond to the notice served on them after the advertisement appeared in newspapers.
Despite repeated attempts, Chander Mohan, manager PVR, was not available for comment, while assistant manager Harloveleen Singh refused to speak on the issue.
DT City Centre
Wave (City Emporium Mall)
PVR (Elante Mall)
PVR (Centra Mall)
Prime normal: `150
(Rates as per the bookmyshow.com)