Armed with an MBA degree in human resource management, Patiala's pretty woman Geet Brar decided to make good use of her experience in the corporate world, and launched UK Music Studio to hone the country's talent.
At city's Hotel Park Plaza in Sector 17 on Friday, Geet launched the company along with her husband, Udey Raj Singh Brar, who will serve as its managing director.
Talking about putting her venture on the global map, Geet, who claims to be one of the first Punjabi women to be a music company's director, said, "We envisage creating commercial and successful music through our music studio, thus promoting fresh talent. The music industry's market doesn't demand repetition of established singers. Instead, it would respond better if we gave listeners something new that is also worth listening to."
The 27-year-old, who is currently pursuing a PhD in management, also thanks her husband for lending her the support for starting the project, which will have its head office in Sector 17. "Our objective is to give unknown singers a platform, and through them, bring the real Punjab to the centre stage," shared Geet.
Having already chosen their first potential star, a Moga-based Punjabi singer called Sikander, Geet shed more light on the company's activities. "We would find real talent through a rigorous selection procedure.
Post the selection, everything - right from sourcing the lyrics to grooming their personalities and making them a star is our responsibility. We would also handle their marketing and public relations and put them on the global market," she said.
Calling it a 'one-of-a-kind musical and cinema promotion venture', the lady informed that UK Music Studio will handle the client's entire portfolio from production and post-production to distribution. They will also handle the marketing of various genres of soundtracks including popular, folk, Sufi, semi-classical, classical and remixed music.
"Every month, one singer would be promoted. For instance, I already have a Delhi-based girl called Zara slotted for the next month. The singers don't have to worry about investment. Being a woman, I would try to give the market talented female Punjabi singers," said Geet, adding that they are targeting not just the youth, but all those who appreciate good music.
Chosen to rise
"I used to perform at Punjab fests and in rural areas, but I wasn't recognised much," claims Sikander, UK Music Studio's first spotting. The singer says he was heard by the company on the internet and later called in for an audition. "After I passed the audition, I didn't have to do anything. I am only to focus on my singing. It's going to be my debut album as a solo artiste under UK Music Studio."
Talking about one of the tracks called Hamida, from the album that is also named Sikander, the singer says, "It is written by Amritsar-based Hazari Lal Hazaara. Hamida is a letter by Hazari to his friend in Pakistan. The song evokes tears, as Punjabis will be able to relate to it. There's another track called Kurbaan, written by Kuldeep, a friend who works at a marble shop. These lyricists might not be known, but they believe in quality which automatically increases the age of these tracks."