In an industry that is fast growing, it is surprisingly devoid of trained staff, feels Seema Gopujkar, an acclaimed esthetician. In Chandigarh on Wednesday to take a session on the scope of beauty industry in India and abroad, at Orane Beauty Academy in Sector 34, Seema highlighted the widespread ignorance on issues of personal hygiene and knowledge-based expertise.
“Its been 20 years since I have been a trainer and examiner with India’s branch of CIDESCO (Confederation of International Beauty Therapy and Cosmetology, a beauty education organisation and examination board with its head office in Switzerland). And my goal, while conducting intensive training programmes has always been to impart education in beauty,” says Seema, who runs her beauty studio in Mumbai.
A part of the beauty industry for almost 25 years now, Seema is the chairperson of Association of Beauty Therapy and Cosmetology, India, and has been instrumental in opening many certified beauty schools. She has also been a consultant to Lakme salons and credited with launching Loreal and Wella brands in India by doing shows.
The expert does not think that beauty is skin deep, as she defines it for us, “Beauty is how you feel about yourself and how positively you think, which shows on your face. So, having a flawless complexion can automatically boost one’s ego.”
Comparing India with the West, Seema shares, “We are still far from catching up with international standards in terms of hygiene. Undoubtedly, we are growing, but the day when small parlours in India realise the importance of hygiene, is when our standards will match with western ones.”
However, in terms of knowledge on issues of beauty, Seems says Indians are way ahead of their western world counterparts. “Indians are brainy,” she says, and adds, “However, knowledge is not enough when hygiene is missing from the world of beauty.”
The other aspect she wishes the country’s people to take notice of, is a lack of certified trainers. “In Maharashtra, and in some parts of Delhi, I have seen an increase in people valuing certifications of beauty centres.
But I have observed that the mentality of north Indians is to ignore the importance of international level certifications when money is being earned after only attaining local level diplomas,” she laments.