The story of a quintessential desi Jatt and a feisty Punjabi Juliet has hit a gold mine at the box office and struck a chord with audiences in Punjab as well as the Punjabi NRI diaspora. Jatt & Juliet is the first Punjabi film to have broken the first weekend record of all Punjabi and Hindi films released in Punjab.
Not just that, the film has also broken the first weekend record of Punjabi films released in international territory.
Heralding a new beginning for the Punjabi cinema and urging it to break free from the grip of monotony, the film also manages to zip past some recent hits such as Jihne Mera Dil Luteya and Mel Kara De Rabba.
Punjabi singer Diljit Dosanjh, who is the film’s male lead, is now counted amongst the top three actors of the Punjabi film industry. He enumerates the reasons of the film’s success, saying, “This story is close to my heart because I have worked on it right from its conceptualisation. I feel it is the simplicity of the film, its well-etched characters, the language and look, which are all a reflection of today’s youth and connected well with the audiences.”
About his character, Diljit adds, “The film also lends a peep into the struggle of the Punjabis who go abroad, for which I studied the lives of some of my fans who had a hard time on foreign shores.”
For those who thought the film’s magic has begun to wane, Diljit informs, “As a matter of fact, this film is now going to be released in Regina in Canada, where no Hindi or Punjabi film has been released so far.
The Punjabis settled there sent in a written request to their administration to have the film screened. And, all the shows got booked in a matter of 10 minutes. We got an excellent response for the film from Mumbai too.”
Punjabi actor Rana Ranbir, who lent his famous comic touch to the film, shares on a happy note, “The worldwide collections of Jatt & Juliet show how much our NRI diaspora has loved it. These figures haven’t been heard of for any other Punjabi film so far.”
Hindi and Punjabi film actor Divya Dutta feels every film comes with its own destiny, but adds, “Definitely, Punjabi cinema has become mature and is making films which are technically advanced and experimental with different genres.”
While the film rakes in moolah, there continue to be Punjabi films that bomb. Says a Punjabi film producer on condition of anonymity, “Jatt & Juliet has done exceptionally well, but recent films such as Yaaran Naal Baharaan 2, Mirza – The Untold Story and Kabaddi Ik Mohabbat have not done well at the box office. This proves that the Punjabi audience is much more mature now.”