User-friendly packaging key for Ayurveda’s success: President

  • HT Correspondent, Hindustan Times, Chandigarh
  • Updated: Mar 15, 2015 13:30 IST

Informative marketing and user-friendly packaging is a must for the success of Ayurvedic medicine, said President Pranab Mukherjee, who was here on Saturday to inaugurate the 58th plenary of All India Ayurvedic Congress at Panjab University.

In his address, Mukherjee said a full-fledged Ministry of Ayurveda, Yunani, Siddha and Homeopathy (AYUSH) will significantly encourage the development and promotion of Ayurveda and other ancient Indian systems of medicine. He said, “I would like to see Ayurvedic medicine getting popular through informative marketing and user friendly packaging… I would particularly like to encourage the youth of India to study, safeguard, practice and propagate this ancient knowledge system.”

He further said, “I would definitely encourage hospitals all over India to add the facility ad service of Ayurvedic treatment in whichever way they can.”

Mukherjee said many of us prefer to rely on Ayurveda due to the simple ingredients of its remedies, to avoid the harmful side effects of modern medicine.

Punjab governor Kaptan Singh Solanki and union minister of state of AYUSH, Shripad Naik, were also present at the event. Solanki said, “This congress points to the progress of Ayurveda, which is the most positive system of treatment as it has no side effects.”He exhorted Ayurveda practitioners to move forward to tackle the challenges of the 21st century, while cautioning them to not become materialistic in their practice of this medical science. Naik said, “AYUSH has done a commendable job in promoting the traditional medical sciences of India including Ayurveda, nationally and internationally. AYUSH has been included in the National Health Mission to provide citizens with an effective and low-cost system of treatment. “President of All India Ayurvedic Congress, Vaidya Devendra Triguna, gave a brief introduction of Ayurved Mahasammelan’s activities and the need for developing Ayurveda.

Eminent Ayurveda personalities Prof Ram Harsh Singh and Banwari Lal Gaur were honoured with ‘Rajvaidya BD Triguna Memorial Ayurveda Sewa Samman’.

The four-day event on Ayurveda, which began with ‘Aarogya Expo’ on Thursday, has been organised by All India Ayurvedic Congress (AIAC) in association with the Ministry of AYUSH.

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