Milkfed, Punjab's cooperative milk producers' federation which produces Verka brand, has increased milk prices by Rs 2 per kg with effect from July 1.
Defending the decision, a senior Milkfed official said: "Exports have opened up and many private companies are offering high prices to farmers. To maintain our supply chain, we also have to pay more to farmers, and also on a par with these companies."
In 2013, Milkfed had increased milk prices thrice. Prices were raised by Rs 1 per litre each in June and September last year and hiked by Rs 2 per litre in December.
This year, the rates were earlier hiked on March 2. Officials had then also defended the move, citing low supply and rise in input costs.
Full fat (orange) 44 46
Standard (green) 40 42
Toned (blue) 36 38
Double-toned (yellow) 32 34
Skimmed (purple) 32 34