Microsoft has taken to its official blog to defend Windows 8, sing its praises and accuse consumers and journalists of being overly negative in their criticism of the software.
Microsoft's corporate vice president of corporate communications, Frank X Shaw, has taken to the company's official blog to state: "Windows 8 is a good product, and it's getting better every day. Unlike a can of soda, a computer operating system offers different experiences to different customers to meet different needs, while still moving the entire industry toward an exciting future of touch, mobility, and seamless, cross-device experiences."
The reference to soda is due to the fact that many leading industry experts, including those at august publications such as the Economist and the Financial Times, have referred to the launch of Windows 8, which does away with features such as the start button -- a Windows staple since 1995 -- as the company's "New Coke" moment.
Thirty years ago, the Coca Cola Company was forced into a massive and embarrassing u-turn when it tried and failed to change the recipe of its signature beverage.
In the same post, Shaw claims that the ongoing negative publicity surrounding the OS and its new dual touch and type interfaces is being driven by publications and individuals looking for page views and attention. "In this world where everyone is a publisher, there is a trend to the extreme -- where those who want to stand out opt for sensationalism and hyperbole over nuanced analysis. In this world where page views are currency, heat is often more valued than light. Stark black-and-white caricatures are sometimes more valued than shades-of-gray reality," he writes.
Recently pressure has been building on the company to listen not only to journalists but to consumers and to make the necessary changes to make the software easier to use. The company is therefore expected to launch a wide-ranging update to the operating system at next month's BUILD conference where, among other things, it will re-introduce the Start Button and introduce an option to turn off the Metro touch tile interface altogether when used on a desktop or notebook computer.
Shaw even hints at this in his post: "We are going to keep improving Windows 8, as we do with all our products, making what's good even better. There will be new devices, new use cases, new data that makes us think, 'Hey, we should do more of this, or less of that.' And we will. There will be people who agree, strongly. There will be those who disagree, equally strongly. All good, all expected."
Consumers who have been debating the merits of upgrading their computer and have been put off by reviews and the bad buzz surrounding Windows 8 may want to wait until the end of June and the company's conference before making a decision.