It is not easy figuring out where pervasive internet is taking the world — even for those drowning in it. We live in such times. And so, when I got a copy of industry researcher Forrester’s report, “The Top 10 Technology Trends To Watch: 2016 To 2018,” last week, I began reading it eagerly, only to find myself confused.
And then, I took a deep breath and summed it up in 3Cs —Customer, Connectedness and Chaos. After all, this is what the buzz on Big Data and SMAC (social, mobile, analytics and cloud) is all about.
At one point, the report says: “There’s simply too much data to fit in any one technology solution such as Hadoop. Architects must plan to evolve from data hubs to a pluggable insights fabric that can make data available to insights teams and serve up insight to applications on demand”. What this means is that data is not just to be possessed and crunched but shared. And I should think not just between geeks. There is too much emphasis on analysis and not enough on what can be called a “social behaviour” needed to make analytics work. This should involve a code of conduct (Let us call it the Big Data equivalent of what used to be called Netiquette — internet etiquette).
I expect companies, governments, NGOs, media and policymakers to reach new equations on what data will be shared and how. This is vital to make a hyperconnected world succeed, be it business collaboration, regulation, governance, customer service or policy-making.