Australian sporting gear company Spartan dupes MS Dhoni of Rs 20 crores
India’s limited overs captain Mahendra Singh Dhoni, who remains a sought after personality in the endorsement world despite his retirement from Tests, has been duped by one of the many brands he endorses -- Spartan Sports -- of over Rs 20 crore.cricket Updated: Jul 14, 2016 19:21 IST
Rhiti sports, which manages cricketer Mahendra Singh Dhoni’s endorsements, has alleged that an Australian sporting gear company has not honoured its contract for payments with the player.
Arun Pandey, boss of Rhiti Sports, has claimed that the Australian company Spartan Sports has defaulted on payments to Dhoni in violation of the provisions of a three-year contract with him for endorsing its products.
“Everything is not smooth and hopefully the matter will be resolved soon,” he said.
Spartan boss Sharma did not respond to calls and messages despite repeated attempts.
Besides Dhoni, the Australian company interestingly has big names of the cricketing world as its ambassadors -- former Australian captain Michael Clarke, West Indies batsman Chris Gayle, England cricketer Eoin Morgan, former Australian pacer Mitchell Johnson and Sir Viv Richards to name a few.
Some other Australian cricketers associated with the brand are Joe Burns and Gurinder Sandhu.
While the deal with Spartan is technically still on, Rhiti Sports are planning to take legal action against the company which has its flagship store not just in Sydney but also in New Delhi.
Though Test captain Virat Kohli is the most sought after cricketer in the endorsement market, Dhoni remains in demand with his brand value worth over Rs 100 crore.
Dhoni currently endorses 15 brands besides co-ownership in ISL football franchise Chennaiyin FC and Hockey India League team Ranchi Rays.