The stand-off between the Cricket Board and chief selector Dilip Vengsarkar reached a flash point on Thursday with the BCCI issuing a show cause notice to the former skipper for continuing to defy its gag order.
The BCCI also bluntly told Vengsarkar that he could quit the post of chief selector if he continued to function as a columnist.
Vengsarkar chose to ignore the BCCI diktat with his column appearing in a Hindi daily 'Amar Ujala' and Marathi paper 'Sakal' on Thursday, prompting the BCCI to toughen its stand and serve the show cause.
"BCCI President Sharad Pawar decided to issue a show cause to Vengsarkar for continuing to write newspapers columns despite the Board's directives," BCCI Vice President Rajiv Shukla told PTI.
"An explanation will be sought from Vengsarkar for the columns which have appeared in Hindi and Marathi dailies," Shukla said.
"The BCCI is of the view that if he wants to continue as a columnist, he can give up the post of the chief selector," he added.
Vengsarkar has been at the centre of a controversy for continuing to defy the ban on writing columns and interacting with the media.
The BCCI had recently issued a seven-point guideline to the selectors which not only barred them from writing columns but also sitting in the Indian dressing room during international matches.
According to the guidelines, only one selector is allowed to witness an international match while others have been asked to watch the domestic matches.
The guidelines peeved the selectors and some of them even threatened to quit if that was not withdrawn.
But the threats were issued only through the media with none of them willing to go on record.