The world over, there have been calls for a change in the 50-over version of cricket, especially in the wake of the assault launched on it by the Twenty20 game.
And when Sachin Tendulkar, a man who has made about 17,000 ODI runs, suggests that the format needs change, the cricketing world listens carefully.
South Africa will reportedly trial his suggestion that the 50-over game be split into four innings of 25 each.
Before that though, the onus of proving that the one-day game is alive and kicking falls on the sixth edition of the Champions Trophy.
The irony, given the widespread movement to condemn ODIs, is that one-day cricket has rarely been more competitive. The fight for the top spot is a genuinely close thing, with Australia, South Africa and India jostling for bragging rights.
The Proteas are keen to show they can match anyone when it comes to hosting sporting mega events, and as a cricket team they are eager to show they’re the best.
Yet, given just how important the Champions Trophy is for South Africa, the lack of fanfare around the tournament is mystifying.
Although eight of the world’s top teams are crawling about the country doing interviews and practising, you hear more about the football World Cup next year than a tournament that begins Tuesday.