As KC Abraham, managing director of Kunnath Pharmaceuticals, proudly announced his company's association with the Wayamba Elevens, Sri Lanka's representatives at next month's Champions League Twenty20, one of the four Sri Lanka cricketers attending the function carefully read the fine print on the packet of 'Musli Power', the company's main product.
Embarrassed, the seasoned cricketer rushed to change into his Wayamba jersey as soon the photo session got over. Whether the players like it or not, they will have to sport 'Musli Power' on their shirts.
The product, according to its website, is a "sex enhancer". It is a "complete solution for sexual problems". "This is one of a kind, potent and extraordinarily effective natural sex enhancer, helps to increase libido and sexual desire and works as a powerful male and female sex stimulant. This ignites passion and romance in one's life and helps to achieve new levels of erotic intimacy and emotional closeness in relationships."
What does the product have to do with cricket or sport? "It is a energy boosting product," said Samuel Mathew, president, operation and corporate affairs. "We are also the official health power licensee of the Commonwealth Games."
The pharmaceutical group, has forayed into Sri Lankan cricket first. "We are India's No. 1, Wayamba are Sri Lanka's No 1. Together, we will be world No. 1," Abraham said about the association.
If Wayamba are able to reverse last year's pathetic performance, it will be interesting to see if they credit it to the "energy enhancer".