ESPN jacks up rates for India-Oz match | cricket | Hindustan Times
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ESPN jacks up rates for India-Oz match

Thursday’s quarterfinal game between India and Australia is already turning out to be a winner for ESPN-Star Sports, the official broadcaster for the 2011 Cricket World Cup. Himani Chandna Gurtoo reports.

cricket Updated: Mar 28, 2011 16:59 IST
Himani Chandna Gurtoo

Thursday’s quarterfinal game between India and Australia is already turning out to be a winner for ESPN-Star Sports, the official broadcaster for the 2011 Cricket World Cup. ESPN-Star Sports has nearly quadrupled the spot ad rates for the marquee match.

A ten-second ad-spot on the channel during the match will cost Rs 12 lakh— up from Rs 3.5 lakh during the league stages that ended last week. Media analysts tracking the World Cup told the Hindustan Times that the India-Australia match may remain the biggest ad revenue grosser for the broadcaster, unless India and Pakistan clash in a possible semi-final. “The India-Australia match is the biggest marketing opportunity in the World Cup no advertiser is willing to let go,” a senior executive of a media buying agency told HT, requesting anonymity as he was involved in buying ad spots for some of his clients for Thursday’s match. Thursday sizzler

ESPN has also scored big online. The high-profile India-South group B game recorded an impressive three million individual streams, making it the biggest online streamed cricket match ever in India.