First exclusive cricket channel for the Indian sub-continent will be launched in June by ESPN Start Sports, an ESPN announced on Tuesday said.
Aimed at audience of the Indian sub-continent, the channel will show cricket matches acquired by ESPN Start Sports and also first class matches from around the globe.
There will also be special programmes on cricketing history, the enlightening moments, reality shows and magazine shows, said R C Venkateish, Managing Director, ESPN Sportware. The channel, first of its kind in India, will try to focus on cricket mad the sub-continent fans, he added.
Recently, ESPN Star Sports acquired rights ICC global telecasting rights and has telecasting rights from England and Australia. The two channels would be showing 24 Test matches, 42 one day internationals and 27 matches of Twenty20 World Cup in 2007 alone.
“The launch of Star Cricket is part of our long term strategy to further strengthen our offering to the sports fans in the country,” he said.
Ravi Shastri, ESPN STAR Sports commentator and the recently appointed manager of the Indian cricket team for the upcoming tour of Bangladesh said, “With Cricket being an integral part of our lives, a dedicated cricket channel with the right mix of live, non-live and feature programming was always needed and I am delighted STAR Cricket would fill this existing gap”.