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Harbhajan, Dhoni at bottleheads

For the first time, an Indian cricketer is seen mocking a team-mate in a television commercial for a liquor brand. Team India skipper MS Dhoni has made fun of off-spinner Harbhajan Singh in a new commercial, but Indian fans are not too pleased with it. Debjeet Kundu writes.

cricket Updated: Jul 06, 2011 01:18 IST
Debjeet Kundu

Bhajji wants to ‘make it large’ — understandable, given the spinner and the ‘Patiala peg’ share the same birthplace. But then, MSD wants it ‘different’ — the world knew it the day a certain Joginder Sharma won him the T20 World Cup in 2007.

Co-existence shouldn’t be a problem, but then big bucks run the lives of cricketers. So for the first time, an Indian cricketer is mocking a team-mate in a TV commercial for a liquor brand.

As a young boy, ace spinner Harbhajan Singh had the choice of churning out ball-bearings from his father’s workshop, but he chose to pursue his dreams and made it large in the cricketing world — that’s how Royal Stag puts it. Touching, but McDowell’s is not happy. And so a spoof shows a teenaged Bhajji-lookalike accidentally creating humongous iron balls in a tryst to ‘make it large’ at the ball-bearings workshop! Even as the Bhajji-lookalike gets thrashed by his father, MS Dhoni comes, switches off the TV and says that it’s not about making large, but different.

Funny, but Bhajji fans are not amused. “What nonsense, now they’ll fight over some petty whisky?” comments subyendu_g on one of the Youtube videos of the ad. “Harbhajan is the best spinner, Dhoni show some respect,” writes Siddharth P on a fan group of the ace offie on Facebook.

Adman Prahlad Kakkar wants fans to lighten up. “It’s just a joke, and one should have the capacity to laugh at oneself,” says Kakkar. “Bhajji fans shouldn’t be so sensitive and understand that he is an icon, and that’s why he’s being spoofed.”

Nonetheless, it surely takes one by surprise, given the fact that these very demi-gods were bleeding and drinking blue together in various ads for creating the World Cup hype. Guess, it’s the malt, err… we mean ‘club soda’, that got Dhoni burping.