The International Cricket Council (ICC) on Wednesday launched a new smartphone app in an effort to raise its level of fan engagement, less than a month ahead of the Champions Trophy, to be held in England and Wales from June 1-18.
Among its many features, the app will provide ball-by-ball updates for all matches in the Champions Trophy and the Women’s World Cup.
“It will be the go-to cricket app for all international cricket including this year’s ICC events - the Champions Trophy and the Women’s World Cup. The app will offer coverage through 365 days of the year across all current and upcoming series and tournaments including fixtures, results, HD quality videos, ICC news, MRF Tyres ICC Rankings and more,” ICC stated in a press release.
“During the upcoming season, the app will enable fans to follow matches of both the competitive eight-team events, the ICC Champions Trophy and the ICC Women’s World Cup, on a live match centre that will provide ball-by-ball updates and commentary, short form video highlights, exclusive videos interviews and features,” it added.
The app will be available on both Android and iOS platforms.
Aarti Dabas, Head of Media Rights at ICC, said the move is ‘aimed to provide global cricket fans with relevant and personalised content throughout the year’.