International Cricket Council on Wednesday signed a five-year commercial deal, including a local level sponsorship of the 2011 Cricket World Cup in the subcontinent, with a global money transfer major MoneyGram International.
As per the agreement, MoneyGram will have a presence at all ICC cricket tournaments around the world during 2011-2015.
"More immediately, MoneyGram will be a local partner level sponsor of the ICC Cricket World Cup 2011, which takes place in Bangladesh, India and Sri Lanka from February 19 to April 2, 2011," said Juan Agualimpia, senior vice president and chief marketing officer of MoneyGram International.
"MoneyGram is delighted about our long-term sponsorship with the ICC. MoneyGram's brand and services are well known in 'cricket countries' and we are glad we can align ourselves with the heritage of the sport and bring ourselves closer to our customers," said Agualimpia.
"It is wonderful that MoneyGram has retained its involvement as a local partner for our flagship event, the ICC Cricket World Cup 2011."