Having learned a bitter lesson in the 2007 ODI World Cup when the West Indian fans largely ignored the cricket carnival, the ICC now wants the Caribbean flavour out in full force for the upcoming World Twenty20 Championship.
The magic mantra devised by the world governing council for the game to attract the Calypso-loving cricket fans is to price the tickets at a reasonable level and allow the people to come in and watch the match with their musical instruments and other paraphernalia.
Party stands would offer a traditional area to watch the game, Caribbean style, while fans are also being encouraged to come dressed up carnival-style as part of the "Bring It" campaign.
"We want fans to bring it. Bring their voices, their loudest noisemakers and their most outrageous costumes and face paints to the ground and enjoy the atmosphere of the world-famous party stand," ICC's Chief Executive Haroon Lorgat said in the ICC's latest quarterly newsletter.
"A reasonable ticket pricing and a short, sharp tournament played over 17 days should make this a fantastic Caribbean cricket party," he said confindently.