The Indian Premier League's strict guidelines for broadcast media could hardly deter copyright infringements and it had to contend with a large number of "unauthorised" videos and live feeds during its second edition in South Africa this year.
Over 2400 unauthorised live streaming feeds and over 6700 unauthorised videos on the web were pulled down while
over 1300 pirated blogs or websites were shut down, the IPL organisers said.
According to the organisers, there were 36 instances of ambush marketing or trademark infringement that were
successfully processed while over 2800 hours of clips were shown across 109 channels which "was in violation of broadcast media guidelines".
IPL Chairman Lalit Modi has vowed to address the issue with News Broadcasters Association.
After the IPL's Governing Council meeting on Tuesday, Modi said the event's viewership shot up from 102 million in
2008 to 123 million this year.
Modi also said IPL generates the same amount of interest as matches played by the Indian team.
Modi also said that the IPL's broadcast partner Sony has doubled its revenue.
The IPL chief said there has been a whopping 310 per cent increase in the delivered sponsor value and the IPL brand
has delivered assets comparable to any of the global sports properties.