Filling stadiums in South Africa would be one of the biggest challenges facing the Indian Premier League but its publicist Percy Dubash expressed confidence that a large number of fans from India and abroad will flock the country to witness the tournament which kicks off in Cape Town on April 18.
"The Rainbow Nation is a very popular tourism destination and we are certain that a large number of Indians and non-resident Indians would also visit the country for IPL," Dubash said.
"The league is immensely popular with a huge global fan-base. The fact that the league also coincides with summer holidays in India also bodes well for an influx of Indian tourists," he told 'SuperSport' in an interview.
Speaking about the IPL's success to grab worldwide attention, Dubash said, "The success of the Indian Premier League has been attributable to an amalgam of multiple factors but most importantly it was due to the fact that the on-field action was truly world class.
"That is the main catalyst behind the unprecedented success of the IPL. In most developed economies of the world, live sports play a very integral part of the family experience, be it an NBA game or an English Premier League game on weekdays or over weekends.