Three weeks into the show, the Indian Premier League seems to be miles ahead of the Indian Political League — also known as general elections.
Viewership data measured every day by market research agency aMap shows Set Max has leaped up in gross rating points (GRPs), while English news channels have barely stirred. GRPs indicate a channel’s share of total viewership.
Max is broadcasting the Twenty20 cricket tournament from South Africa,
“Though IPL’s third week viewership dipped from its second week, it still has the highest GRPs among all programmes on television,” said Joseph Eapen, director (research), aMap.
Set Max’s GRP jumped from 18.1 points in the April 11-17 week before the IPL began, to 51.6 points, further rose to 54.4 the following week, and was at 50.7 in the May 2-8 week.
Times Now and CNN-IBN maintained their viewership at average daily GRP levels of 2.4 and 2.2 respectively. NDTV 24x7 slipped to 2.0.