Repetition is the best mode of persuasion. And the IPL is working the theory to the hilt. Cameras conveniently ignore the empty stands and the news of ticket sales has gone off the wires after the first three days. But the hosts and commentators really seem so excited they would have you believe it is the hottest event in SA.
Mandira Bedi and team seem to have permanently sewn on the smiles on their faces. Lalit Modi has even gone on to say it will be as popular as the English Premier League shortly.