Kevin Pietersen to bat for Whyte & Mackay
UB Group flagship company United Spirits today said it has roped in English cricketer Kevin Pietersen as brand ambassador for the Whyte & Mackay brand, as the company looks to expand presence in India as well as overseas markets like South Africa and the Gulf region.cricket Updated: Apr 20, 2010 15:49 IST
UB Group flagship company United Spirits on Tuesday said it has roped in English cricketer Kevin Pietersen as brand ambassador for the Whyte & Mackay brand, as the company looks to expand presence in India as well as overseas markets like South Africa and the Gulf region.
"For the last 12 months we have been on a roll out mode of the Whyte & Mackay (W&M) brands in India. After getting entrenched slowly in the market, we thought it was time to take the awareness level to a next step and hence we roped in Pietersen," United Spirits Head (Luxury Brand, Trade Marketing Institutional Sales and Franchise) Anant S Iyer told PTI.
The signing of South Africa-born Pietersen will help not only in India but also in markets like the UK, South Africa and the Gulf, where he is popular among the Indian diaspora, he said.
"In India the W&M brand is in its infancy. By virtue of Pietersen being a popular member of the Bangalore Royal Challenger's (RCB) team in the IPL, it should help in popularising the brand," Iyer said.
When asked why Pietersen was chosen as brand ambassador and not an Indian cricketer, he said, "W&M is an international brand and he suited our requirement as he has presence both in England, being an English layer and India due to his association with RCB."