Major brands join hands with Delhi Daredevils | cricket | Hindustan Times
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Major brands join hands with Delhi Daredevils

Delhi Daredevils seemed to have found a way out of the economic meltdown as the Indian Premier League outfit on Thursday announced its association with a host of new corporate partners.

cricket Updated: Mar 19, 2009 18:31 IST

Delhi Daredevils seemed to have found a way out of the economic meltdown as the Indian Premier League outfit on Thursday announced its association with a host of new corporate partners.

The GMR group owned team on Thursday welcomed new partners which include Coke and Royal Challenge (associate sponsors), Wrigley's India (gum partner), Virgin Mobile (mobile partner), Fever 104 (radio partner), Big Adda (online partner), GupShup.Com (mobile fan activation partner), the Times of India and The Hindustan Times (official media partners).

The team already has existing partners like Hero Honda, adidas, Royal Challenge and Kingfisher.

"We are delighted to announce our association with some of the biggest players in the corporate world," Amrit Mathur, COO of the Delhi Daredevils, said.

"All our partners are leading brands in India and the world and their association with Delhi Daredevils goes beyond being just co-sponsors.

"They are partners with us and are helping us in creating value via various activations for Delhi Daredevils," said Mathur