Nimbus bags rights for India tour of Sri Lanka
Sri Lanka Cricket awarded Nimbus Sports International the worldwide rights to broadcast India's upcoming tour of the island.cricket Updated: Jan 22, 2009 11:32 IST
Sri Lanka Cricket on Thursday awarded Nimbus Sports International the worldwide rights to broadcast India's upcoming tour of the island.
The board said Nimbus will produce the television coverage and have commercial rights to market the five match one-day series and a Twenty20 international.
"We hope this partnership marks the beginning of a long and fruitful relationship with Sri Lanka Cricket," Nimbus Sport Executive Vice President Yannick Colaco said in a statement.
Sri Lanka Cricket did not disclose how much the Singapore based Nimbus network paid for the rights, though Sri Lanka Cricket had fixed a floor price of up to 12 million dollars.
However, the Daily Mirror newspaper said the deal was sealed at six million dollars, much lower than what Sri Lanka Cricket had expected.
Bids for the series, which runs from January 28 to February 10, attracted interest from Ten Sports, Sony TV and ESPN Star.
The tour was finalised to partly fill the gap created by India's cancelled trip to Pakistan in January-February following the Mumbai terror attacks in November.
India last toured Sri Lanka in July-August last year, losing the Tests 2-1 before winning the one-day series 3-2.