The Cricket Board emphasised on Wednesday that a change in the policy taken to cap players' endorsements at its last Working Committee meeting was to stay in spite of the displeasure expressed by the players' sponsors.
"We have streamlined the players' endorsement policy which was not there in the past unlike in other countries like Australia. We want to take it forward," Lalit Modi said.
Modi said this in the presence of its marketing partner for the forthcoming off-shore series in Ireland and Scotland, PDM Sports, and CEO of the Future Group, Kishore Biyani, who are sponsoring the matches.
Incidentally, PDM Sports is a wing of Percept D'Mark who are the agents of three current Indian players — Sourav Ganguly, Yuvraj Singh and S Sreesanth.
Sponsors for Ireland series identified
In spite of the Indian team's dismal display in the World Cup, the BCCI has roped in the Future Group as its exclusive sponsors for the three-match limited over off-shore series against South Africa in Ireland next month for $1.8 million (approximately Rs 7 crore).
Announcing the tie-up, Modi said the series, as well as a one-off ODI against arch-rivals Pakistan in Scotland on July 3, would be played for the "Future Cup".
"We will get $600,000 for each ODI from the sponsors who will be spending a substantial amount which they only can disclose. But the entire proceeds of the match in Glasgow against Pakistan would go to the Prince Charles' charitable trust," Modi told a media conference.
"We wanted to play the match against Pakistan at Lord's but the England and Wales Cricket Board objected. We will hold it at Glasgow," he said. "There was a dip in sponsors' interest after the World Cup but now that the Future Group has come forward as sponsors”