Star awarded biggest ever ICC global contract

  • Prasun Sonwalkar, Hindustan Times, London
  • Updated: Oct 13, 2014 01:59 IST

The International Cricket Council on Sunday awarded the largest ever global broadcast contract to Star India and Star Middle East for eight years from 2015, a period that includes two World Cups, two Champions Trophy events and two World Twenty20 events.

The announced was made after one round of meeting in London last week, and another round in Dubai on Sunday. The meetings were attended by ICC president N Srinivasan, among others.

No figures were revealed but since the previous media rights package over the last eight years was sold to ESPN Star Sports for 1.2 billion dollars, the one from 2015-2023 was likely to fetch the ICC around 2 billion dollars, making it the largest-ever.

The ICC said the decision followed a robust tender, bidding and evaluation process, which started in July 2014. During the process, which involved two rounds of bidding, the ICC received 17 competitive bids from various broadcasters across different territories for its audio-visual rights.

“While the final value of the rights fee agreed will not be disclosed, it is significantly in excess of the ICC’s previous commercial deals”, the ICC said in a release.

Included in the new eight-year period are 18 ICC tournaments, including two ICC Cricket World Cups (2019 and 2023), two ICC Champions Trophy tournaments (2017 and 2021) and two ICC World Twenty20 tournaments (2016 and 2020).

Srinivasan said: “We are delighted that our partnership with the Star group has extended to the next cycle of ICC Events. This illustrates the strong relationship we have built in the current cycle and the value we have delivered since 2007”.

He added: “Star has an outstanding reputation as a sports broadcaster and has played an integral role in promoting and growing the game by taking coverage of ICC Events to a truly global and record-breaking audience, and we look forward to this continuing for another eight years”.

Giles Clarke, Chairman of ICC Business Corporation’s Finance and Commercial Affairs Committee, said: “This innovative and exciting partnership will underpin the long-term financial health of the global game and provide real stability for all our Members. It will help the ICC and our Members to grow participation in areas such as the women’s game where there have been great strides made as well as supporting the emerging nations”.

Uday Shankar, CEO, Star India, said: “We are delighted and honoured to extend our partnership with ICC. This is a tribute to Star's commitment and ICC's trust in our ability to take the great game of cricket to the next level. Star will constantly attempt to reinvent the viewer experience to make cricket bigger and bigger.”

The agreement with Star India and Star Middle East does not include host broadcast production rights, which the ICC has decided to reserve along with a host of other rights. The sales process for ICC’s reserved rights will be announced in due course.

ICC Events 2015-2023

The following ICC Events are included in the audio-visual rights packages:

ICC major global events:

ICC World Twenty20 2016 - India
ICC Champions Trophy 2017 - England and Wales
ICC Cricket World Cup 2019 - England and Wales
ICC World Twenty20 2020 - Australia
ICC Champions Trophy 2021 - India
ICC Cricket World Cup 2023 - India

ICC qualifying events:

ICC World Twenty20 Qualifier 2015 - Ireland and Scotland
ICC Cricket World Cup Qualifier 2018 - Bangladesh
ICC World Twenty20 Qualifier 2019 – TBC
ICC Cricket World Cup Qualifier 2022 - Zimbabwe

Other ICC events:

ICC U19 Cricket World Cup 2016 - Bangladesh
ICC Women’s World Cup 2017 - England and Wales
ICC U19 Cricket World Cup 2018 - New Zealand
ICC Women’s World Twenty20 2018 - West Indies
ICC U19 Cricket World Cup 2020 - South Africa
ICC Women’s World Cup 2021 - New Zealand
ICC U19 Cricket World Cup 2022 - West Indies
ICC Women’s World Twenty20 2022 - South Africa

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