The Board of Control for Cricket in India (BCCI) has raised objection to a recent television commercial released by the Subroto Roy Sahara's Sahara Group and has asked them to withdraw it, media reports said.
According to reports, the board expressed its concern over the advertisement during a working committee meeting in Chennai on Wednesday.
The advertisement for Sahara 'Q' Shop shows Sachin Tendulkar performing the last rites, shows Yuvraj Singh digging a grave and Virender Sehwag replacing a cradle with a hospital bed.
A shorter 30-second advertisement will run from Thursday onwards and will be viewed by the board to check if certain bits have been edited out.
The board members are believed to have expressed concern regarding the advertisement in a working committee meeting in Chennai on Wednesday with a top Indian player also objecting to the content.