They may have ended at the bottom of the league table in the second season of the Indian Premier League (IPL), but Shah Rukh Khan’s Kolkata Night Riders (KKR) continue to be the most discussed team online, both in 2009 and 2010.
Amongst players, Ricky Ponting is the most discussed IPL player online, both last year and this year, says a survey by market research firm The Nielsen Company.
Sachin was a distant second last year but is almost neck-and-neck with Ponting this year, followed by Dhoni who is the third most discussed player by cricket fans in both years.
Delhi-dasher Virender Sehwag has overtaken Kevin Pietersen as the fourth most most discussed player in online social media this year.
Kings XI Punjab have, however, overtaken Rajasthan Royals as the second most discussed team in social media this year, followed by Deccan Chargers.
“It might be surprising that Ricky Ponting is the most discussed IPL player online, this is because cricket fans either love or hate Punter, but seldom ignore him.
“Also, message boards are very active in Australia and Ponting is the most widely discussed player there,” said Karthik Nagarajan, Associate Director — Nielsen Online, The Nielsen Company (TNC).
The overall buzz about IPL in social media is almost twice as high in 2010 compared to last year.
TNC used an application called the Nielsen Online BuzzMetrics, which measured online posts in Message boards, Blogs, Discussion groups and Micro blogs (Twitter) across all cricket following countries.
Blogs are the most popular platform for discussing cricket, followed by message boards. Twitter is third on the list.
Last year Shah Rukh Khan was the most discussed name within KKR in relation to IPL discussions globally, followed by Sourav Ganguly and Brendon McCullum.
“Fake IPL Player was in the top 5 in 2009, even though the scope of the reports was global.
“This was in the absence of Twitter. So you can imagine how much more attention he can garner this year, with a tool like Twitter at his disposal.
This also indicates how effectively a topic can be trended in the online world, within a period of 7 weeks,” said Nagarajan.