After crunching a record number of international runs and centuries on the cricket field, champion batsman Sachin Tendulkar continued to be a trend-setter off the field too.
Tendulkar, who is leading Mumbai Indians in the IPL in South Africa, has received the maximum calls and SMSes on an Idea number in a promotional venture for one of the main sponsors of the team, a spokesperson for the Aditya Birla group cellular company said.
The star batsman, who celebrated his 36th birthday on Friday, received almost 50 per cent of the calls and 1.75 lakh SMSes since the opening of the line four days ago.
Idea had advertised the mobile numbers of Tendulkar and his other Mumbai Indian teammates -- Zaheer Khan, Harbhajan Singh and Sanath Jayasuriya -- to enable their fans make calls and send SMSes to them.
As a follow-up, Idea intends to forward the call details and SMSes to the four players who, in turn, would return a few calls, the spokesperson said.