Willow power: as India march into the final, bat industry hits a ton | cricket | Hindustan Times
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Willow power: as India march into the final, bat industry hits a ton

India’s surge to the finals of cricket world cup has given domestic cricket bat industry a shot in the arm.

cricket Updated: Apr 01, 2011 21:57 IST
Himani Chandna Gurtoo

India’s surge to the finals of cricket world cup has given domestic cricket bat industry a shot in the arm.

As Yuvraj, Sehwag and Tendulkar sent opposition fielders on a leather-hunt, bat-makers raised a toast amid puffs of saw dust in Meerut.

The industrial town in Uttar Pradesh 100 km from the national capital houses a majority of India’s cricket bat manufacturers, who have reported a 300% sales surge over a few weeks.

“During the world cup, our production has gone up to 1,200 bats per day against 400 bats per day,” said Rakesh Mahajan, director of leading cricket bat manufacturer BDMahajan (BDM).

Paras Anand, the head of Sanspareils Greenlands (SG), the brand that Sunil Gavaskar used, agreed: “The sales of bats has gone up by at least three times.”

The heavy demand for bats, largely from Delhi, Mumbai, Kolkata and Chandigarh, has also pushed up prices.

According to Mahajan, who is also the chairman of All-India Sports Goods Manufacturers’ Federation, a bat that cost around R400 before the World Cup began, is now selling for about R560. If Dhoni’s boys get the better of Sri Lankans on Saturday, this is likely to go up even more.