ICC CEO Haroon Lorgat believes the cricket World Cup will dismiss fears of the demise of the 50-over format of the game.
"I think the talk of poor interest in 50-over cricket is overstated. I firmly believe that all three forms of the game (Test, ODI and T20I) will co-exist and in fact thrive at international level," said Lorgat.
"I hope that the ICC Cricket World Cup, being cricket's biggest prize, will add to reversing the poor perception of 50-over cricket as some of the recent matches already have.
"Players, spectators, TV viewers and administrators still see great value in the ODI and I think we are very fortunate as a sport to have three viable formats that are so popular in their own ways," he added.