Two-wheeler maker Yamaha on Tuesday said it has tied up with IPL franchise Deccan Chargers (DC) as an official team partner for the ongoing session.
"The deal entitles Yamaha the right to be referred as the 'Official Team Partner' status in all its advertising and promotions, including web promotions, right to be mentioned in all official media release by DC, right to unlimited usage of DC name and logo," India Yamaha Motor said in a statement.
Yamaha can also use images and signatures of minimum three players of DC, besides getting access to players for two days of promotion and events of the auto maker, it added.
According to the one-year partnership agreement, the Yamaha logo will appear on the leading side of players' helmets and caps.
"Being the most watched sports event besides the Cricket World Cup, IPL serves to be the most lucrative platform for strong branding and reaching out to consumers," India Yamaha Motor National Business Head Roy Kurian said.
The company has a strong presence in the Hyderabad market and being associated with Deccan Chargers will surely be productive and of mutual benefit, he added.
Commenting on the deal, Deccan Chargers Sporting Ventures Director (Operations) E Venkat Reddy said: "Yamaha is an exclusive and trusted brand, stands for performance excellence and I am sure these similarities between partners are a winning combination and will surely lead to a successful outcome."