The BJP will tone down criticism of the Congress government during parivartan yatras and focus on publicising its development vision for Uttarakhand, party leaders said, signalling a shift in their campaign strategy for assembly elections due in three months.
The parivartan yatras, which will call for replacement of the Harish Rawat-led government by a BJP rule, are likely to be launched from Dehradun on November 13.
“The message regarding corruption and the government’s failure has been conveyed to voters…Harping on the same theme again and again would put them off,” a BJP leader said, adding that the next phase of the campaign would drive home the “solutions the opposition party has to offer” to solve the state’s problems.
“Our campaign will now be like what we carried out ahead of the 2014 Lok Sabha polls in which our leaders not only did lambast the UPA government for its failures and corruption, but also came out with solutions to the problems facing the country,” BJP leader Prakash Pant said, referring to the ‘sabka sath, sabka vikas’ slogan that promised inclusive growth for all irrespective of caste or religion.
“We will now share with people our party’s blueprint for development,” said state BJP president Ajay Bhatt. “It (blueprint) will include road maps for resolving problems such as unemployment, and the schemes we have to resolve the problems facing women and the poor.”
The BJP has also chalked out a strategy to ensure that the media doesn’t get to play up differences among the party’s heavyweight state leaders who will be leading the parivartan yatras.
“To scotch such a possibility a road map for the yatras has been chalked out so that the leaders are clear about the areas where they will lead the marches, and there is no conflict among them,” said a former state BJP office-bearer. He said the precaution had been taken to avoid a conflict among the party’s state leaders eyeing the chief minister’s post in case the BJP returned to power.
During the yatras, the party will share with people how it plans to improve the quality of education, or healthcare. “This (Congress) government kept repeating its promise all these five years that it will appoint teachers and doctors, but the state-run schools and hospitals are still without them,” Bhatt said. “We will also share with people the achievements of the previous BJP government in the state,” he said, adding that pro-people schemes of the BJP-led Centre would also be publicised.
“We will also take to people our plan to check the increasing forced migration from the hills to plains, thanks to non-availability of basic facilities such as roads, schools and hospitals,” Pant said.