Cooperatives in Uttarakhand to promote Patanjali products | dehradun | Hindustan Times
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Cooperatives in Uttarakhand to promote Patanjali products

State cooperatives minister Dhan Singh Rawat has plans to run Patanjali stores in remote areas, which will sell products of the yoga guru’s company and local items.

dehradun Updated: Jun 12, 2017 16:21 IST
Nihi Sharma
Prime Minister Narendra Modi welcomed by Baba Ramdev and his aide Balkrishan during the inauguration of the Patanjali Research Institute in Haridwar in Uttarakhand.
Prime Minister Narendra Modi welcomed by Baba Ramdev and his aide Balkrishan during the inauguration of the Patanjali Research Institute in Haridwar in Uttarakhand.(PTI)

The Bharatiya Janata Party (BJP) government in Uttarakhand will promote Baba Ramdev’s private FMCG brand Patanjali through cooperatives to save them from losses.

State cooperatives minister Dhan Singh Rawat has plans to run Patanjali stores in remote areas, which will sell products of the yoga guru’s company and local items.

“You can term it as promotion, but we cannot deny the fact that Patanjali products are popular. So, we have decided that cooperative societies will run Patanjali stores and also sell local products at the same stalls,” Rawat told Hindustan Times on Friday on the sidelines of a conference.

The decision will help 30% of 759 cooperative societies in the state overcome losses, he said.

Rawat will change the name of cooperative societies to ‘multipurpose cooperative societies’ as they will take up other services, such as running petrol pumps and channelising unorganised handicrafts sector. This initiative, he said, will provide employment opportunities to locals and help curb migration.

Cooperatives will also be engaged in running home stays. The government will provide ₹3 lakh loan to the societies, the minister said.

The cooperatives now have 10 lakh farmers with bank accounts, and about 9.20 lakh others.

A dedicated website will be launched on Saturday on the occasion of a seven-day inter-state cooperative investment event being organised in the state capital. The website aims at linking 10 lakh additional farmers and in future at least 30 lakh people.

The event will be inaugurated by union agriculture minister Radhamohan Singh and chief minister Trivendra Singh Rawat.

Similar events will be organised in Pithoragarh, Almora, Haldwani, Haridwar and Gauchar. The Open University in Haldwani will be roped in to provide rural training and education about cooperatives to farmers and others interested.

Dhan Singh Rawat said the Centre is ready to contribute ₹5,000-10,000 crore for strengthening of cooperatives in the state.