Uttarakhand tourism department is planning to take up promotional activities to attract tourists and pilgrims for the winter chardham pilgrimage. The tourism department will take up at least four big festivals and fairs.
Tehri fair in November and Mussoorie carnival in December will be held under the aegis of the state tourism department. Officials said department will try to sell the events via its publicity measures across the country and also invite stake holders like tours and travel agencies and other experts to take part in the events.
According to the plan, Mussoorie festival will have some exclusive hill cuisines on display along with clothing items and other attractions and Tehri festival will have larger dimensions to sell the scenic beauty of lake and the new Tehri Township. The tourists will also be exposed to geographical beauty of the hills in order to promote it as international tourist destination.
Tourism department has planned a winter carnival at snow capped Auli, known for skiing and other adventure sports. There will be second episode of mountain biking before the onset of next summer, however it is not confirmed.
“We have finalised the plan for Tehri festival to be held in November, Mussoorie in December and Auli carnival for February 2016. These events will be held mainly to promote the winter tourism in the state,” said AK Dwivedi, additional director of state tourism department.
Dwivedi said festivals and carnivals are being organizsed to curtail the diversion of tourists who often prefer to visit destinations like Shimla and Jammu and Kashmir during winters.